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Promo Excellence

Promo Calendar, Investment Trends, Effectiveness, Heatmap, Deep Dive, Planner

71%
Pillar score
40 visuals — 8 must-haves
Ready to implementRequires client discussionRequires client discussionRequires product team alignment
DM: 81%BE: 63%FE: 53%Prio: 52%
Score = (DM x 0.6 + BE x 0.1 + FE x 0.2 + Prio x 0.1) x 100
PE-17ROI Retailer x BrandMUST HAVE
100%Ready to implement▼
PE-18Promo spend brand x retailerMUST HAVE
100%Ready to implement▼
PE-19Budget % brand x retailerMUST HAVE
85%Ready to implement▼
PE-24Promotion evaluation by profitabilityMUST HAVE
85%Ready to implement▼
PE-20RecommendationMUST HAVE
40%Requires client discussion▼
PE-1Strategic objectives by brand / SKUMUST HAVE
10%Requires product team alignment▼
PE-3Holistic Activation InvestmentMUST HAVE
10%Requires product team alignment▼
PE-13Strategic Retailer budget objectivesMUST HAVE
10%Requires product team alignment▼
PE-27Promotion cost split (budget and CANG split)
94%Ready to implement▼
PE-32Promotion evaluation - ROI
94%Ready to implement▼
PE-33Promotion evaluation - ROI
94%Ready to implement▼
PE-34Promotion evaluation - ROI
94%Ready to implement▼
PE-35Promotion evaluation - ROI
94%Ready to implement▼
PE-41Promotion event calendar
94%Ready to implement▼
PE-6Promotion uplift
84%Ready to implement▼
PE-7Sales in promotion
84%Ready to implement▼
PE-8Promotion investment breakdown (comparison to overall marketing and sales investment)
84%Ready to implement▼
PE-9Promotion investment breakdown by retailer
84%Ready to implement▼
PE-30Promotion efficiency - promo vol uplift
84%Ready to implement▼
PE-31Promotion efficiency - promo vol uplift
84%Ready to implement▼
PE-37Promotion evaluation - deep dive - KPIs per Mechanism
84%Ready to implement▼
PE-38Promotion evaluation - deep dive - KPIs per Brands
84%Ready to implement▼
PE-14Invest comparison
79%Ready to implement▼
PE-15Promotion relevance assessment
79%Ready to implement▼
PE-16ROI comparison
79%Ready to implement▼
PE-21Promotion evaluation
79%Ready to implement▼
PE-22Promotion evaluation
79%Ready to implement▼
PE-23Promotion evaluation
79%Ready to implement▼
PE-25Promotion evaluation database
79%Ready to implement▼
PE-26Promotion cost split (budget and CANG split)
79%Ready to implement▼
PE-28Promotion cost split (budget and CANG split)
79%Ready to implement▼
PE-36Promotion evaluation - ROI
79%Ready to implement▼
PE-39Promotion evaluation - deep dive - Matrix ROI per Brands/Mechanisms
79%Ready to implement▼
PE-40Promotion evaluation - deep dive - Matrix Invest Promo per Brands/Mechanisms
79%Ready to implement▼
PE-4Comparing share of sales in promotion & promotion mechanisms
49%Requires client discussion▼
PE-5Comparing share of sales in promotion & promotion mechanisms
49%Requires client discussion▼
PE-12Promo share in a category vs competition
49%Requires client discussion▼
PE-29Promotion cost split (budget and CANG split)
49%Requires client discussion▼
PE-10Promo leaflets vs competition
4%Requires product team alignment▼
PE-11Leaflet activity in fresh category vs competition
4%Requires product team alignment▼

Full assessment with scoring, business summary, and codebase references